Customer-centric content from a seasoned writer, editor, and award-winning marketer. Fifteen years building full-funnel programs for B2B SaaS, eCommerce, and enterprise brands, and the teams that keep them running.
Content Director, Hawke Media
Head of Marketing, SimplyBe. Agency
Focus · SEO · Lifecycle · Demand gen · Editorial · Thought leadership
Team · 5 specialists today, rooms of 15+ before
Selected results
of all company revenue over the last 365 days, attributable to content marketing
New keywords ranked in one organic rebuild, moving inbound from 40% to 60% of total pipeline
Registrants produced across a single year of virtual events
Impressions earned in a single quarter for a founder-led brand
Most portfolios make you dig. This one sorts itself. Pick the outcome you care about and the work rearranges around it.
Showing 29 projects
A twelve-question diagnostic for senior retail leaders, built end to end. It scores three dimensions, returns a leadership archetype, and sends each attendee toward the sessions that match how they actually operate. Strategy, copy, scoring model, and build.
Reorganized the information architecture for NRF Nexus and wrote new copy across the whole site, from the hero down to the navigation labels. The job was to make a selective executive event feel selective without sounding closed, and to get a senior reader from arrival to application without a wrong turn.
Site copy and positioning for a curated community of founders, philanthropists, and operators. I named the programs members join and wrote a mission that reads as an invitation rather than a pitch.
I designed and produced an original series as a top-of-funnel property rather than a campaign. It carried the brand into a format the category had not tried and became the largest single driver of new business that quarter.
Rebuilt the organic program around broad-match opportunity and real customer questions. Ranked for more than 7,000 new keywords and took the top position for “Healthy Snacks,” a term drawing 135,000+ searches a month.
Content strategy for a real estate technology platform, built on EEAT and a clear map of what agents search when they are deciding where to spend. The pillar post below anchors a large cluster of supporting keywords.
Social and editorial for Scott Galloway’s education startup, built to match a founder voice that already carried weight. Includes sourcing user-generated testimonials to carry the product’s value.
June Boom, Quarantine Conference, and eCommerce Week LA. Copy, narrative direction, session descriptions, and production, run with a team of fifteen creators while the playbook was still being written.
Launched connected TV, ChatGPT ads, Reddit, Quora, and TikTok as acquisition channels, each with its own creative approach and measurement plan.
Built and ran the post-acquisition marketing plan for a personal branding agency: new voice, rebuilt engagement, omni-channel campaigns across budget and outside agencies.
Built an original research report and the campaign architecture around it, so each activation draws from data nobody else has.
Marketing direction for an enterprise security company, rebuilding demand generation around the questions buyers actually ask.
Programming, promotion, and production for a live event, plus the relaunch of the company podcast in the same stretch.
A full rebrand and launch of a new website and product suite. A wide web of interconnected content and creative, every piece timed to land together for one reintroduction to the market.
Product descriptions, headlines, founder bios, and homepage copy for a direct-to-consumer shop. The work was to make a browsing session feel like one continuous voice.
Planning, structure, copywriting, navigation, and design for a flagship event site on WordPress. I owned the build as well as the words.
Sat with hours of course material and found the one phrase that carried the value proposition, then built the landing page around it.
Long-form explanation of a platform change that reset how the whole industry measured performance, written to inform first and build authority second.
Researched long-form written for a third-party outdoor publication. Placed editorial that earns its spot on someone else's site rather than buying a link.
Researched long-form on distance running nutrition, placed with a race organiser. Same discipline as the technical work, different audience entirely.
Co-authored partnership ebook on marketing inside a regulatory grey area, where the rules differ by platform, state, and week.
A comprehensive breakdown of a search ranking overhaul, written so a business owner could act on it without a technical background.
Long-form ebook on vulnerability assessment and management best practice, written for security engineers who can tell immediately when a writer is bluffing.
Published case study building a narrative around an agency engagement, structured so the result reads as repeatable rather than lucky.
Distilled Google's latest search criteria for a B2B audience trying to capture Black Friday and Cyber Monday revenue, presented live to a partner audience.
Pulled the sharpest points out of a case study and rebuilt them as short interactive email modules aimed at clicks and course signups.
Concise social copy written to sit inside attention-grabbing design without either half fighting the other.
Media relations across three of the decade's largest healthcare IT shifts: the Affordable Care Act rollout, the ICD-10 coding transition, and HITECH Act implementation. Turned dense policy and systems change into messaging that agencies, providers, and reporters could actually use.
Media relations for deep R&D: breakthroughs out of Xerox PARC, and Mcity, the University of Michigan's 32-acre simulated city for testing connected and driverless vehicles. Made frontier science legible to reporters and the public without losing what made it new.
No projects in that category yet.
I find the opening in search demand, in the words customers use for their problems, and in where the category is heading. Then I build for experience, expertise, authority, and trust, and measure the whole way through.
Search data, sales calls, support tickets, and category gaps. The brief starts from evidence, not from a brainstorm.
The first test is whether it earns someone's time. Downloads, completion, time on page, and return visits answer that.
Every piece serves one goal, set at the outset, so attribution becomes a reporting question, not an argument.
I answer everything. Tell me what you are building and what is in the way, and I will tell you honestly whether I am the right person for it.